What is Guest post in SEO?

What is guest post in SEO?

SEO is all about getting your strategies right to bring raking and traffic to you website. Here guest posting can turn huge traffic to your site. When we provide a good article to a website, as an author you will get closure to your target audience and your website gets the hits and becomes familiar to netizens.

To be honest, it is not that very simple to just go and post your article in any famous website. Every website provides specific guide lines for the Guest post. We need to be on top of their guide lines  and provide fantastic content to them and in return we get our website link published in their website.

 In simple language – One writes an article for a website and gets a link to their website/blog in return.

So you might have these questions in your mind?

• ·         how to find guest posting opportunities
• ·         what is guest post outreach
• ·         why guest posting is important
• ·         how to find guest posting opportunities

In this article you will get all the answers you are looking for related to this J

Go ahead and reach your target website and contact them to find your target website, search google with exact keyword like “Key word”  “write for us”.  You will get list of websites all you need to do is go ahead and drop an email/note to them contact them.

How Guest post improves SEO.

The magic word Back links. Here the primary impact Guest post will have on our website’ SEO is through our site’s link. When our guest post reaches the target audience it will open up our site to the audience. Bank links are one of the most important ranking factors in the SEO.

Link placement and Anchor text are the other two parameters you should be focusing while posting any Guest Post.

Link Placement

The placement of the link should be in the context, don’t make the inappropriate placements which will make the link look out of the way and users won’t be interested over it. Guest posts will have biography paragraph, here we can link our About Us page, and keeping relevant links in the body of the post will catch the audience eye.

Anchor Text

Anchor texts in a link are the words that get highlighted. In general Anchor texts are Brand Name, Keyword rich text. These Anchor texts clue search engine and makes readers know what the page is about. This can certainly pull the rank of page. Having too many links with a keyword will make Google think you are doing some manipulation and can back fire. So be cautions and play in our generic and natural way.

Content uniqueness:

We need to check the uniqueness of our content. Our content should not be duplicate or copied. It is always advisable to check our content for plagiarism, there are chances we might get our content somewhere similar to existing ones. Internet is Vast. We use this free plagiarism tool.

Spoiler Alert:

Sometimes you will be asked to pay for publishing Guest Post. Why is it go, it’s pretty simple. The high authority and ranked domain won’t be having any interest in publishing content from not so popular author. They are not seeing much benefit playing with you. So you pay, I post is the strategy here.

Beware of dropped/private domains, low quality websites.

When we do our research for Guest post, we might come across some dropped domains or private domains. What are dropped domains? In simple domains which are no longer active are called dropped domain. After choosing a website, do thorough analysis before doing any action.

It is always advised to find quality domains for guest posting.  Review website’s domain history, do analyze it. The domain name should be understandable. Use a back link checking tool to check its historical profile. Use tools like Wayback Machine which archives website and we can view past editions.

How to find sites that post Guest Posts

1.       Make a list of all the blogs/websites in your area.

Search the Google with your key word and write for us. Example: “Guest Posting” “Write for us”.

2.       Check if the sites accept “ Guest Posts”

Not all sites accept Guest posting, contact the website owners and let know if the Guest posting is they accept only paid Guest post or normal ones.

3.       SEO benefit  Guest Blogging

Opt for websites that offer only Do follow links which are great for your site SEO. Check the domain Authority and choose sites with Domain Authority more than 30.

4.       After you short list your websites

Check if the website has any guidelines for guest posting. Contact the website with your unique ideas 

Contact the website

Lastly, when we are ready with your guest post and target website. We need to contact the website; mostly it will be a formal Email. We need to send a crispy, short email note on our idea to the owner. In general authority website owner see a lot of emails regarding all ideas, request and queries.

What makes an email so effective?

·         Start with specific thing.  Don’t start beating around the bush.

·         Share your guest most idea. It is advisable to share at least two ideas to choose from.

·         Share your experience and past works.

·         Make is short and crispy.

Stand out and make your mark in the first communication. This can increase your chances for publishing the article.

Sample Template

Hi [Name],
This  is [your name] from [company/website]. I’ve been following your blog since 2018.

Your recent posts [on topic] were extremely interesting and informative. I shared it with my social media and email subscribers and got a applauding response.

I wanted to get in touch with you on a guest posting opportunity in  your site.

If you’re interested please share your requirements other than mentioned in your site, or if you wish to have paid Guest posting share the terms for the same.

Best,
[Your name]

Generic guidelines to writing Guest Post.

·         The article should be 2000+ words

·         Include custom visuals like flowcharts, info graphics, screenshots and more.

·         Internal links – Internal links to site shows your extra effort to make guest post valuable

·         Don’t dump your content with external links.

·         Convey your topics/idea cautiously. Unique and modern ideas are always welcomed.

·         Elaborate your idea in detailed, develop your own narrative methodology.

·         Finally, own you content.

After you publish

Once our Guest post is published, we need not rush and get our self busy with the next one. Spare some time for your Guest post at least on last 2 to 3, reply to the comments, share on social media every now and then.  Send a follow up email to the website and let them show you are thankful for giving the opportunity. This will keep the line open for next time.

To conclude:

Guest posts are definitely a great way to promote your brand value and pull traffic to your website. All we need is SEO optimized articles that can trigger lot of comments and conversations.